Fast Food Chain Jack in the Box Uses Mobile Game in Latest Marketing Campaign

Crave Crasher is a browser based mobile game.

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Fast Food Chain Jack in the Box Uses Mobile Game in Latest Marketing Campaign

American fast food chain Jack in the Box has kicked off a new marketing campaign which features a high octane video game. It's called Crave Crasher and is a browser website based game that can be played both on computers and laptops, as well as on mobile platforms.

The game puts players behind the wheel of the famous Jack in the Box delivery vans called Crave Vans, and has them performing missions where they have to travel across town delivering their newly released Munchie Mash+ups to various characters.

Along the way, players are expected to avoid other vehicles and make turns to reach a fixed destination on a small map provided on screen. The controls are easy enough and the whole game is designed in a very retro 1980s pixelated style.

via Advertising Age

Crave Crasher has been specially released to promote three new Jack in the Box products called the Michie Mash+ups which are the Wakey Bakey Hash, the H'angry Chicken Hash and the Jack'd Halapeno Hash.

If you're interested, the game is free to play at this website (http://www.cravecrasher.com/) which can be accessed anytime, anywhere and on any mobile device via your internet browser.

 

Cover image via Food Beast

 

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